Foresight Research: Increasing auto show attendance your goal? Might be time to reevaluate your media mix strategy

ROCHESTER, Mich., Sept. 25, 2017 (GLOBE NEWSWIRE) — Recently Foresight Research participated in a panel discussion about the auto show industry.  The discussion was produced by Autoline.com and broadcast throughout the US and Canada.  The entire half hour show can be viewed on their website (Autoline.com) or on You Tube.

One of the main points made was that 1 out of every 4 people who didn’t attend their local auto show say the reason was that they didn’t know about it.  This is the number two reason for non-attendance; the number one reason being “no interest.”

One solution, of course, is to spend more money on preshow communications.  But there is another option – to make your communications budget more effective.  How can that be accomplished – with the combination of creativity (messaging) and science (media mix optimization)?   Foresight Research has developed a model to improve your communications reach – Media Mix Optimization©.

Media Mix Optimization© is an innovative model specifically designed to make your auto show promotion dollars work harder.  Using a combination of Foresight’s consumer-driven data, your experience and your existing media plan, this model shows you how you can reach more of your market with existing budgets by reallocating media dollars. You can also play “what if” games to explore new ideas.  Often this work becomes self-funding, as even a 1% increase in attendance generally pays for the study.  Gains beyond this go straight to your bottom line.

For a select number of larger shows we have already collected the required data (last season), allowing this model to be run now, and its findings applied to your upcoming show.  For other smaller shows, the data can be collected in this season and used / applied in the 2019 season.

For more than a decade Foresight Research, the leading provider of independent, third party auto show insights, has been supplying manufacturers, auto show promoters and their agencies and partners with the consumer-driven information needed to accurately measure the ROI of auto shows, identify best practices for displays and show engagements, and optimize the media spend to maximize show attendance. 

For additional information please contact me:

Steve Bruyn
Foresight Research
steve@foresightresearch.com
248-608- 1870 X12


Source: Nasdaq Automotive News

Author: News Editor

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