Report: INFINITI LAB Finds 59 Per Cent of Millennials Believe a Smart City Would Improve Their Quality of Life

  • INFINITI LAB Toronto also announces its 2018 cohort of Smart City and IoT startups
  • Nine ventures have been selected to complete the six-week program which begins on June 5

TORONTO, June 04, 2018 (GLOBE NEWSWIRE) — More than half of Canadian millennials (59 per cent) believe that a smart city would improve their quality of life, with 33 per cent of Gen Xers and 29 per cent of Baby Boomers agreeing, according to a new survey from INFINITI LAB, a Smart Cities and Internet of Things (IoT) accelerator from premium car brand INFINITI Motor Company Ltd. The survey also found that 42 per cent of all Ontarians believe that smart cities will increase their quality of life — the highest percentage of any province. In particular, Canadians are most excited about the potential of electric vehicles, with 62 per cent of Canadians referring to it as the most exciting auto technology trend of 2018.

INFINITI believes in innovation and entrepreneurship, and today has announced the nine startups that will participate in the second Toronto-based INFINITI LAB accelerator. The startups will join the six-week program beginning June 5 where they’ll undergo targeted training, expert mentorship from industry leaders and access to a network of partners and investors, including Alliance Ventures. Operated by Renault-Nissan-Mitsubishi, Alliance Ventures targets technology and business models with a venture fund of up to $1 billion USD.

“Canadian millennials believe in the potential of smart cities, and desire technology such as electric vehicles, autonomous driving and ridesharing that could improve their daily lives,” said Adam Paterson, managing director of INFINITI Canada. “The nine startups we have selected reflect the needs of the participants in our survey – they are forward, innovative and daring. We are committed to sourcing and nurturing up-and-coming companies, and the nine startups in this program have the potential to make our cities smarter.”

The startups selected solve various pain-points for Canadians: ShiftRide and DriveHER could democratize Canadians’ access to rides; Clutch, UTO and Ordermotive have built technologies that streamline the vehicle purchasing process; Brisk Synergies and Acerta aim to keep Canadians safe on the road; Sylidra connects drivers to their dealerships and enhances the client-dealer relationship; and SmartTones allows Canadians to interact with brands in meaningful and engaging ways.

At the close of the six-week program, the most promising startup — chosen by a panel of experts at the Demo Day pitch competition — will be fast-tracked into the three-month long global INFINITI LAB program in Hong Kong, where INFINITI is headquartered. The global program places a critical focus on its startups’ growth and includes intensive one-on-one mentorship from INFINITI’s executive team and external subject matter experts in brand, digital, product and network transformation. The Hong Kong program will welcome its fourth cohort in the fall.

To find out more about the program, applicants can visit:

The startups are:

DriveHER is a ridesharing service designed to provide safe rides, enhance community development and empower women, with an alternative transportation service for women by women in Canada.

ShiftRide is a platform that allows users to rent cars owned by others in their community. ShiftRide gives consumers an additional stream of income by allowing them to list their vehicles for rent when they’re not in use.

Clutch provides a seamless solution for potential car owners to test drive vehicles by delivering the car to a user’s door, offering the convenience and price of a peer-to-peer marketplace with the traditional services of a physical dealership.

UTO is a digital marketplace that uses smart contracts to streamline and facilitate the end-to-end vehicle sale process.

Ordermotive connects customers directly to retailers, allowing consumers to set-up financing options and understand payment terms before they test-drive a vehicle.

Brisk Synergies ensures that consumers stay safe by helping transportation authorities to understand road safety problems and identify solutions using automated video analytics. By leveraging the existing traffic CCTV connected cameras infrastructure, BriskVANTAGE continuously monitors traffic flow and risk exposure on the road.

Acerta uses machine learning to provide consumers with real-time malfunction detection and failure prediction. It uses a state-of-the-art machine learning algorithm to allow customers to unlock the full potential of their collected data.

Sylidra is a mobile app that enhances the digital touchpoints of the customer experience, allowing consumers to track their vehicle information, book appointments, earn rewards and share their experiences through social media. Users are able to communicate directly with shops through text and multimedia, while engaging in gamification aspects to earn rewards.

SmartTones is a frictionless system for companies to encode, create and execute smart campaigns. The platform ensures that consumers are instantly immersed in entertaining experiences that they actually want to participate in, engage with and share.

For more media information, please visit  

INFINITI LAB is a global accelerator that helps entrepreneurs achieve success. Our programs give startups expert mentoring and access to our unrivalled network of partners and investors. INFINITI LAB offers four unique programs, run in locations around the world, to support startups at any stage on their path to success.

More information about INFINITI LAB can be found at:

About Alliance Ventures:
Groupe Renault, Nissan Motor and Mitsubishi Motors represent the world’s largest automotive alliance. It is the longest-lasting and most productive cross-cultural partnership in the auto industry. Together, the partners sold more than 10.6 million vehicles in nearly 200 countries in 2017. The member companies are focused on collaboration and maximizing synergies to boost competitiveness. They have strategic collaborations with other automotive groups, including Germany’s Daimler and China’s Dongfeng. This strategic alliance is the industry leader in zero-emission vehicles and is developing the latest advanced technologies, with plans to offer autonomous drive, connectivity features and services on a wide range of affordable vehicles.

About Multiplicity:
Toronto based Multiplicity operates at the intersection of enabling founders to build great startups and helping enterprise develop innovation. Multiplicity operates a portfolio of grassroots accelerator programs with a global reach.

Please visit: to find out more.

INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.

More information about INFINITI and its industry leading technologies can be found at

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Media contacts:

Didier Marsaud
Director, Corporate Communications
INFINITI Motor Company – Canada
Telephone: 905-629-6400

Jenn McCarthy
Manager, Product Communications
INFINITI Motor Company – Canada
Telephone: 905-629-6350

Roxane Barry
Specialist, Corporate Communications
INFINITI Motor Company – Canada
Telephone: 905-629-6461

Photos accompanying this announcement are available at:

Source: Nasdaq Automotive News

Author: News Editor

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