New York to see the future path of the Land Rover Discovery

Land Rover will reveal its design vision for a new family of premium leisure SUV vehicles at the 2014 New York International Auto Show.

The company will unveil their Discovery Vision Concept car to the press and public next week as they showcase the direction of the Land Rover SUVs will take in the future. 

Land Rover are aiming to provide new levels using new customer-focused advanced technologies for their future range with unrivalled capability, emotive design and of course ultimate versatility.

Gerry McGovern, Design Director and Chief Creative Officer for Land Rover, commented:

“Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”

As the competition continues to increase in the SUV market, not only in the USA but across the world, Land Rover are striving to stay ahead of the game. With Bentley, Porsche and other high end marques entering this market the competiton will be nipping at their tyres. But with a bold new concept to showcase Land Rover’s design vision for this new family of Discovery vehicles and the previewing of pioneering technology from Jaguar Land Rover’s Advanced Research unit we’re sure they will stay in front!

The New York International Motor Show opens its doors for Press Day on Wednesday 16th April 2014

 

Author: News Editor

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