Rolls-Royce Motor Cars has this morning announced that the company has had a record first half year, with sales increasing by 33 per cent worldwide compared with the same period last year.
Sales growth was seen in all regions, with a particularly strong performance in Europe where sales were up by over 60 per cent. In Asia Pacific the increase was almost 40 per cent and the Middle East up by over 30 per cent. The United States and China also saw double-digit growth. In Europe, the strongest performance was seen in Germany, with cars sales doubling.
Demand has been strong for the new Wraith and orders are growing for the recently announced Ghost Series II. As you would expect with such a marque, the bespoke production is where the major growth has been for all the models that Rolls Royce produces.
Torsten Müller-Ötvös, Chief Executive Officer for Rolls-Royce Motor Cars, said, “This is an excellent half-year result and demonstrates the continued confidence that our customers have in our company and our fine cars. The new Rolls-Royce Wraith has been a stunning success in the super-luxury segment, setting new modern style and technology leadership benchmarks. Wraith complements the pinnacle performance of the incomparable Rolls-Royce Phantom and the new Rolls-Royce Ghost Series II, the latter first arriving in markets in autumn this year.”
“Rolls-Royce Motor Cars continues to deliver as the world’s foremost super‑luxury car manufacturer and we are on target for another record year in 2014.”
Despite strong competition, Rolls-Royce has continued to retain its position at the very pinnacle of the super-luxury market, maintaining segment leadership for cars selling above Euros 200,000 net. No other luxury brand sells as many cars in this segment as Rolls-Royce, yet.