It was rather a good year for Lamborghini in 2014. The supercar manufacturer set a new sales record in its automotive history.
With 2,530 cars delivered to customers the company achieved a new milestone not only for sales, but also for brand and product.
”In 2014, Lamborghini delivered a very satisfying performance, confirming again the strength of our brand, product and commercial strategy,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.
With 130 dealers serving 48 countries, in 2014 worldwide deliveries to customers increased from 2,121 to 2,530 units. This represents a sales growth of 19% compared to the previous year.
”We increased sales in all our major regions”, continued Winkelmann. ”Our biggest markets are the USA and Greater China. They are followed by the Middle East, UK, Japan and Germany which each registered significant growth in 2014.”
Aventador sales have continued to increase and the new SV version has been spotted testing in Italy. The new Huracan model has also been well received although comments regarding the steering have not been positive.