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#PerfectGetaway

In the commercial, part of Kia Motors America’s multifaceted campaign for the all-new Sorento, Brosnan listens to a Hollywood agent pitching a starring role in an upcoming project. As the agent describes various scenes, Brosnan confidently interjects one movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn.

“Packed with first-class materials and amenities, the all-new Sorento delivers a premium utility experience, and Pierce Brosnan’s persona is the perfect fit for our seventh Super Bowl commercial, which finds the action star and Kia’s most capable SUV ever charging up a snowy mountain road for a very different type of adventure that turns out to be the ‘Perfect Getaway,’” said Michael Sprague, Executive Vice President of Sales and Marketing, Kia Motors America.

Kia Sorento and Pierce Brosnan Super Bowl commercial

“Along with the two leading teams, at one of America’s greatest sporting events, the Super Bowl commercials are the centrepiece of the day,” said Brosnan.

Pierce Brosnan makes #PerfectGetaway in Kia Sorento Super Bowl Ad

“I’ve enjoyed being a part of the Kia team, which traditionally has one of the most memorable commercials in the game.”

Before and after the Super Bowl, Kia Motors America’s “The Perfect Getaway Vehicle” campaign – created by advertising agency of record, David&Goliath – will incorporate multiple components, including TV, cinema, digital and social media.

Chrysler UK is preparing to relaunch the brand in this country with a powerful new series of advertisements that draw upon its gritty, urban reputation.

The £10 million Different Is What We Do campaign is led by three major television commercials, the first of which was a 60-second film during the break in Sky TV’s coverage of the Super Bowl last week (Sunday, 5 February). Further terrestrial and digital TV advertising is planned, along with press, online, direct and electronic marketing.

The positioning of the advertising draws heavily on the unique nature of Chrysler’s branding, and includes the US giant’s entire UK model range: the highly successful Grand Voyager people carrier, stunning new 300C executive saloon, versatile Delta hatchback and Ypsilon, Chrysler’s first supermini.

The TV commercial, coordinated by integrated advertising agency DCH, opens in Detroit, USA, and shows the new 300C cruising through the ‘Motor City’. It emerges from a tunnel on to the streets of inner London, where it is joined by the rest of the Chrysler range.

“These are exciting times for Chrysler,” says Nigel Land, brand director, Jeep Chrysler UK.

“The brand’s great success in the States is widely recognized, and this will help us to establish Chrysler as a main competitor in the UK car market.”

“From the Motor City, Detroit, Chrysler celebrates the car industry and its people and the pride in the things they make. It features a story of resilience not dissimilar to many around the UK and Europe. Chrysler’sDifferent Is What We Do line is set to become a confident movement statement.”

Chrysler’s range starts at £10,695 for the Ypsilon 1.2S. Chrysler Delta starts at £16,695 for the 1.4 T-Jet 120S, while Grand Voyager’s entry price is £28,225. The new 300C will become available in the UK later this year.

Chrysler Ypsilon (topgear.com)
Wheels Etc: Chrysler Ypsilon (independent.co.uk)
Clint Eastwood Stars in Chrysler Commercial (shoppingblog.com)

Pierce Brosnan makes #PerfectGetaway in Kia Sorento Super Bowl Ad

#PerfectGetaway

Chrysler relaunches brand in UK with £10 million advertising campaign

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