Response rate is calculated as the number of page administrator responses made to user-generated wall posts, divided by the total number of user-generated posts. The Vito Sport Facebook page, which had a fantastic response rate of 71% in April 2012, is the only vehicle manufacturer brand in the UK to be in the top ten for this category.
Kevin Ferris, Van Marketing Manager at Mercedes-Benz UK, said: “We are delighted to be ranked so highly for Facebook page response rate in the UK. We work hard to keep our fan-base updated and entertained with exclusive content and make it our mission to be the best van Facebook page in the UK.
“It is very important to us to engage and enter dialogue with our communities and this ranking demonstrates our passion and commitment to social media and interacting with our fans.”
The Vito Sport Facebook page has almost 19,000 fans and regularly offers followers exclusive competitions, video and picture content and Facebook takeovers from leading mountain bike champions who are sponsored by Mercedes-Benz Vito Sport, giving biking enthusiasts the opportunity to interact with their sporting idols.